Custom CRMs, booking and operations systems
Most growing businesses run on a mix of apps that do not share data. Staff copy details from one to the next, and work stalls when nobody chases it. We build the system that connects them, and support it after launch.
What we build
- 01
Client records and CRMs
Customers, clients and deals on one record
- Fields and stages that match your sales process
- History, notes and documents on every record
- The next step and its owner on every deal
- 02
Booking and operations
Jobs that move forward without manual chasing
- Enquiries, quotes and contracts signed online
- Deposits, payment links and invoices
- Confirmations and reminders by WhatsApp or email
- 03
Files and compliance
Documents filed against the right record
- Documents collected by secure link or WhatsApp
- A checklist that shows what is missing
- The reports and records your regulator expects
- 04
Integrations
Connected to the tools you already run
- Accounting, payments, website and messaging connected
- A single login for the team, in the office or remote
- Data held in your accounts, exportable at any time
- Messaging
WhatsApp Business Platform
Bookings, reminders and customer questions on your own number, through Meta’s Cloud API.
- CRM and automation
HubSpot
Pipelines, forms, emails and workflows set up for your sales process.
- CRM and automation
Make, n8n and Zapier
Integrations between the tools you already pay for, with no double entry.
- Payments
Stripe, Yoco and PayFast
Deposits, payment links and invoices, in the UK and South Africa.
Client results
- 25 minutes less admin on every booking Jimmy’s Car HireCar rental · South Africa
- Monthly manual TFS checks and hand-built compliance documents, now automated FinplanningFinancial planning · South Africa
- 25 min
less admin on every booking at Jimmy’s Car Hire
Jimmy’s Car Hire - 167 hours
of admin back every year, about four working weeks
Jimmy’s Car Hire, via motorpool.io
How an engagement runs
- 1
The review
We follow a job from first contact to payment and record where time and money are lost.
What the review covers - 2
The build
Built on the tools you already use, with your team trained.
Tools and platforms - 3
Ongoing support
A monthly plan for hosting, support and improvements.
How pricing works
Common questions
01.Why not buy an app?
Often you should, and we will tell you so on the first call. Custom work makes sense when your process does not fit what is on the market, or when the tools you pay for do not share data.
02.Do we have to replace the software we use?
Usually not. The review starts with what you use today, and we replace a tool only when it costs more than it saves.
03.Who owns what you build?
You do. Your accounts and data are held in your name. You own what we build for you, and we license the reusable core it runs on.
04.What happens after launch?
A monthly plan covers hosting, support and improvements as the business changes.
05.How much does it cost?
It depends on what the review finds. The review has a fixed fee, which comes off the work if you go ahead. After it, you get a fixed price for each piece of work, in writing.
Start with a review
Tell us where your team’s time goes. We will tell you what is worth building, and what an off-the-shelf app already does.